Determine Your Home's Value
Start by researching comparable sales ("comps") in your neighborhood. Look at homes similar in size, age, condition, and features that sold within the last 3-6 months. Websites like Zillow, Redfin, and Realtor.com provide recent sales data.
Consider getting a professional appraisal ($350-$500) for an objective valuation. Pay attention to price per square foot in your area—this varies significantly across Arizona. Scottsdale and Paradise Valley command $300-$600+/sqft, while Buckeye and Surprise may be $180-$250/sqft.
Price your home competitively from day one. Overpriced homes sit on the market, become "stale," and often sell for less than if they were priced correctly initially. The first two weeks of your listing generate the most buyer interest—don't waste them with an inflated price.
Prepare Your Home for Sale
Declutter and depersonalize every room. Remove family photos, personal collections, and excess furniture. Buyers need to envision themselves in the space.
Deep clean everything—windows, carpets, grout, appliances. Consider professional cleaning ($200-$400 for a typical home). First impressions matter enormously.
Handle minor repairs: fix leaky faucets, patch nail holes, replace burned-out bulbs, touch up paint. These small issues signal "neglect" to buyers and can kill deals.
Boost curb appeal: trim landscaping, clean the front door area, add a new welcome mat, and ensure the desert landscaping (common in Arizona) looks maintained. In the Phoenix heat, make sure irrigation systems are working.
Consider professional staging ($1,500-$3,000 for occupied homes, $2,500-$5,000 for vacant). Staged homes sell faster and for more money according to NAR statistics.
Take Professional-Quality Photos
Photos are the single most important marketing element for your home. 95%+ of buyers start their search online, and photos determine whether they schedule a showing.
Hire a professional real estate photographer ($150-$350 in Arizona). The return on investment is enormous. Professional photos result in more showings and higher offers.
If photographing yourself: shoot during "golden hour" (early morning or late afternoon), use wide-angle settings, turn on all lights, open blinds, and photograph every room from its best angle.
Don't forget exterior shots: front of home, backyard, pool (if applicable), views, garage, and community amenities. In Arizona, pool and outdoor living photos are especially important.
Your first MLS photo should be the best exterior shot—this is what appears in search results and determines whether buyers click on your listing.
Choose Your Listing Strategy
You have three main options: (1) Full-service agent (5-6% commission), (2) Flat-fee MLS listing (save thousands while getting full MLS exposure), or (3) Pure FSBO (no MLS, limited exposure).
Flat-fee MLS is the sweet spot for many Arizona sellers. With Open House Realty's flat-fee service (starting at $89), your home appears on ARMLS and syndicates to Zillow, Realtor.com, Redfin, and 100+ websites—the same exposure as a full-service listing.
If you choose flat-fee MLS, you'll handle showings and negotiations yourself (with broker support available). Many Arizona sellers find this manageable and save $10,000-$25,000+ in commission.
Consider your comfort level with negotiation, your timeline, and the complexity of your property. Luxury homes, unique properties, or homes with legal complications may benefit from full-service representation.
Complete Required Arizona Disclosures
Arizona's Seller's Property Disclosure Statement (SPDS) is the most important document. It covers 11 pages of questions about your property's condition, history, and known issues. Be thorough and honest—failure to disclose known defects can result in lawsuits after closing.
Lead-Based Paint Disclosure: Required for all homes built before 1978. Federal law mandates this disclosure and gives buyers 10 days for lead inspections.
Affidavit of Disclosure: Required for properties in unincorporated areas of Arizona. Covers water, sewer, road maintenance, and county zoning information.
HOA/Planned Community Disclosures: If your home is in an HOA, you must provide the buyer with HOA documents including CC&Rs, financial statements, and a fee schedule. Arizona law gives buyers 5 days to review and potentially cancel after receiving HOA documents.
Additional disclosures may apply: solar lease agreements, well/septic information, airport proximity notices, and environmental hazard disclosures.
Market Your Home & Handle Showings
Once your home is on the MLS, it automatically appears on major real estate websites. But don't stop there—share your listing on social media, neighborhood groups, and let friends and family know.
Be flexible with showings. The more accessible your home is, the faster it sells. Consider a lockbox so buyer's agents can show your property when you're not home.
Before each showing: turn on all lights, open blinds, set the thermostat to a comfortable temperature (critical in Arizona summers!), and remove pets if possible.
Keep your home in "show-ready" condition at all times during the listing period. This is inconvenient but essential.
If your home has been on the market for 30+ days without offers, consider a price adjustment. The market is telling you something—listen to it.
Navigate Offers & Negotiations
When offers come in, evaluate more than just price. Consider: financing type (cash vs. conventional vs. FHA/VA), earnest money amount, contingency timelines, closing date flexibility, and any requested concessions.
Cash offers typically close faster and with fewer complications. But a well-qualified conventional buyer at a higher price may be worth the extra time.
Counter offers are normal. Most transactions involve 1-3 rounds of negotiation before reaching agreement. Stay professional and focus on your bottom line.
Once you have a signed contract, you're "under contract" or "in escrow." The buyer will deposit earnest money (typically 1-3% of the purchase price) with the title company.
Navigate Inspections & Close the Deal
The buyer's inspection period (typically 10 days in Arizona) is often the most stressful part of the transaction. Inspectors examine the roof, HVAC, plumbing, electrical, foundation, and more.
The buyer may request repairs or credits based on inspection findings. You can agree, negotiate, or refuse. If you refuse, the buyer can cancel during the inspection period and get their earnest money back.
Common Arizona inspection issues: HVAC efficiency (critical in desert climate), roof condition (UV damage), plumbing (hard water damage), and desert pest activity.
If the buyer is financing, an appraisal will be ordered. If it comes in below the contract price, you may need to renegotiate. This is more common in rapidly appreciating markets.
At closing, you'll sign transfer documents at the title company. The buyer's funds are wired, the deed is recorded with the county, and you receive your proceeds. Typical seller closing costs in Arizona: 1-3% of the sale price.
How Much Can You Save?
Compare the cost of selling a $400,000 home in Arizona with different listing methods.
Traditional Agent
6% total commission
- • 3% listing agent commission
- • 3% buyer agent commission
- • Full service but highest cost
Flat-Fee MLS
Open House Realty
- $195 upfront + 0.25% at closing
- Full MLS & Zillow exposure
- Save ~$22,800 vs traditional
Pure FSBO
No MLS, no agent
- • No MLS exposure
- • Limited to yard signs & Craigslist
- • Homes often sell for less
* Buyer agent commission (if offered) is additional and at seller's discretion.
Ready to Sell?
List your Arizona home on the MLS for as little as $89. Full broker support from Ivy Clay, 20+ years experience.
